Dark Door Spirits

Knock if
you dare.

Seeing growth in the craft spirits world, a group of distillers went the non-traditional route by experimenting with long-forgotten techniques and marrying them with unpredictable and inspired ideas.

Services

Logo
Identity
Packaging
Art Direction

Looking where others won’t led to the cryptic world of Dark Door Spirits. A neon sign served as the inspiration for the key elements of lines, light, and darkness.

Foil was used to represent the glow of neon in print. On top of just looking cool as hell, the foil serves a strategic purpose by creating continuous lines when the bottles are stocked next to each other.

The illustrations speak to Dark Door’s experimentation and use of real botanicals. Take a closer look and you’ll see that they’re abnormal hybrids based on the spirit’s ingredients and tasting notes (that’s some real “don’t judge a book by its cover,” subtext there…don’t give this to kids though 🥃🚫👶).

Creative Direction & Copywriting

Gordon Weller

Art Direction

Angus Schaffer & David Gonzalez 

Design & Illustration

David Gonzalez

Portfolio Photography

Amanda Kohl

Portfolio Art Direction

David Gonzalez

“Knock knock”
“Who’s there?”

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