Current Hotel

Branding a hotel
that goes with the flow.

When the site for a ground-up hotel is surrounded by culture-rich districts, you don’t try and beat them – you join them. With a revolving door of local-inspired experiences flowing through the hotel, guests and locals alike get more than a place to lay their head. They get the chance to explore the best Tampa Bay has to offer – without ever having to leave.

SERVICES

Logo
Identity
Art Direction
Wayfinding
Guest Experience

AWARDS & RECOGNITION

2017 HOW International Design Awards

Fashion-inspired patterns ebb and flow to the rhythm of Tampa Bay.

AGENCY

SPARK

Creative Director

Nate Carter

Designer 

David Gonzalez

Copywriter 

Emily Seitz

Portfolio Art Direction 

Alex Coyle & David Gonzalez

Portfolio Photography 

Louis Meschino

Help yourself to seconds.
Don’t be shy.

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