Current Hotel
Branding a hotel
that goes with the flow.
When the site for a ground-up hotel is surrounded by culture-rich districts, you don’t try and beat them – you join them. With a revolving door of local-inspired experiences flowing through the hotel, guests and locals alike get more than a place to lay their head. They get the chance to explore the best Tampa Bay has to offer – without ever having to leave.
SERVICES
Logo
Identity
Art Direction
Wayfinding
Guest Experience
AWARDS & RECOGNITION
2017 HOW International Design Awards
Fashion-inspired patterns ebb and flow to the rhythm of Tampa Bay.
AGENCY
SPARK
Creative Director
Nate Carter
Designer
David Gonzalez
Copywriter
Emily Seitz
Portfolio Art Direction
Alex Coyle & David Gonzalez
Portfolio Photography
Louis Meschino